Press Release

Terry Gross with Fresh Air

Transcript of the Interview with Lisa Domingo

June 11, 2018

It’s a warm summer day in Indianapolis and a nice breeze is blowing as Lisa & I sit for our interview on her deck. Lisa comes from a Corporate Accounting & Finance background, but three short years ago, she decided to leave the cubicle world behind and venture out on her own, embracing her love of entrepreneurship.

Her first true venture as an entrepreneur was in high school when she started a t-shirt company – JepPej. She used babysitting money to fund the first run of t-shirts and quickly became recognized as an alterna-kid fashionista and ran her first successful business.

She took a hiatus from entrepreneurship in college and during her years as a corporate accountant (complete with a CPA and MBA). After 10 years, she decided to return to her first love – entrepreneurship – and left the cubes behind, never looking back.

Currently, she divides her time between giving intuitive readings, network marketing, and creating artwork.

In one word, characterize your life as an entrepreneur.

What ignited the spark in you to be an entrepreneur ?
It’s hard to describe, but it’s the feeling of being locked in a cage and banging continuously to be let out, to no longer be told how I would spend my time or what my projects would be. I finally banged on the cage long enough that the door finally opened. And, in my surprise, I had the choice to leave or stay in. I chose to leave and that has made all the difference.

What three pieces of advice would you give to college students who want to become entrepreneurs?
(1) If you want to stay in school and earn your degree – push the envelope as much as possible, with your friends, your cohort, and your professors. Stay legal, moral, and ethical, but push beyond what has been accepted. (2) Be yourself; you have something to offer the world that no one else does. Find out what it is and do it well. And lastly, read The Master Keys by Haanel and The Greatest Salesman in the World by Mandino. Do the exercises as stated and faithfully.  That alone will blow your mind and prepare you for anything.

If you had the chance to start your career over again, what would you do differently?
I would have abandoned the belief that work life was meant to be hard – not hard in a mentally challenging way – but in a motivationally hard way. I would have recognized that struggling or being depressed were symptoms of something not being in alignment with my true self. I would have left corporate earlier and pursued my love of travel and adventure at an earlier age. Who knows where my social-butterfly personality would have landed! (Big smile).

What would you say are the top three skills needed to be a successful entrepreneur?
Burning Desire, Faith, Persistence.

What have been some of your failures, and what have you learned from them?
There are no such things as failures. That’s a concept derived from a societal consciousness that wants to limit others. As Thomas Edison said, “I haven’t failed. I just found 10,000 ways that won’t work.”

Describe/outline your typical day?
I start my day with a one hour morning ritual – it’s adapted from Hal Elrod’s beautifully written The Miracle Morning and consists of silence, affirmations, visualization, exercise, reading, and journaling. It’s a great way to fuel my Soul up before I start my day. Then I do 2 hours of intuitive readings for my lovely clients on, followed by my daily activity for my network marketing companies, and before calling it a day, I work on my artwork for about an hour. By then, my husband is done with his work and we enjoy our time together, see friends, or whatever we feel like! I like to keep things flexible. The awesome part about what I do is that even though I keep a schedule, I can do it from anywhere in the world! So, I’m always able to do it on the go if I choose.

How has being an entrepreneur affected your family life?
It’s been the best blessing!

What motivates you?
Living an extraordinary life.

How do you generate new ideas?
How? I don’t really know. They just pop into my head. I would call it divine inspiration.

How far are you willing to go to succeed?
To Egypt. (laughter)

What is your greatest fear, and how do you manage fear?
Not fully realizing my potential. I don’t manage my fear, I eliminate it by carefully cultivating the world within, training my subconscious, and knowing that I am creator of my life.

How do you define success?
I read this passage out of The Greatest Saleman in the World 90 times in one month – I think it answers it the best – “Which two, among a thousand wise men, will define success in the same words; yet failure is always described but one way. Failure is man’s inability to reach his goals in life, whatever they may be.”

If you could talk to one person from history, who would it be and why?
Picking one is just not fair – Cleopatra because she was a strong business woman. Jesus, Buddha, and Rumi – because they all spoke the truth eloquently.

What is your favorite aspect of being an entrepreneur?
Owning my time – being in control of what I do, when I do it, and from where I do it. Never asking permission for a vacation or for a raise. I know if I give value and help others, I will get more than I need…until even “the golden apples in the Garden of Hesperides will seem no more than my just reward.” That’s from The World’s Greatest Salesman too by the way.

What are some of the biggest mistakes you’ve made?
Not embracing self-employment sooner and thinking that I could “wing it” without practicing the skills required to be successful.

What are your hobbies? What do you do in your non-work time?
I love to travel, learn different languages, and do Anusara Yoga.

What makes you happy?
Being me.

What sacrifices have you had to make to be a successful entrepreneur?
I had to give up the “microwave” mentality of instant gratification. Being a successful entrepreneur takes time and dedication and never happens overnight.

Excluding yours, what company or business do you admire the most?
Virgin and Richard Branson. He’s a true maverick who has fun in everything he does and has a keen business sense.

Final Question, how will Lisa Domingo be remembered?
Ooh, this is a tough question and one not to be taken lightly. Honestly, I don’t know what legacy I will leave, but I hope that with everyone I encounter, I left a little bit of sunshine and created a positive ripple effect.